The moment is too important for “good enough.”
A flagship experience, executive gathering, launch, customer moment, or major presence needs to feel as strong as the brand behind it.
Outcome-led event consulting
Bring the moment to life. Make the impact live on.
Simon Blue gives event and marketing leaders senior strategy and hands-on execution for the moments that matter most, creating experiences people remember, teams can deliver with confidence, and businesses can value.
Global experienceEvent tech → marketing → onsiteBuilt around the brief
Selected work
High-energy experience.
Intentional down to the details.
Intentional down to the details.
Memorable for the audience.Not just polished. Worth being there for.
Confident for the team.Complexity handled with clarity and ownership.
Valuable for the business.Connected to relationships, demand, data, and impact.
When the stakes are high
Some moments need more than another pair of hands.
Simon Blue is most useful when the experience matters, the moving pieces are multiplying, or the internal team needs senior leverage without adding another layer.
The team needs senior ownership close to the work.
There are decisions to make and complexity to absorb, but the answer does not necessarily need to be another permanent role or another agency layer.
The program has outgrown the way it currently runs.
More events, markets, stakeholders, technology, partners, and expectations are creating friction the existing model was never designed to handle.
The experience and the business outcome need one plan.
You should not have to choose between something people love and something leadership can justify. The strongest work does both.
What success looks like
A great event should work on more than one level.
The format is just the medium. The work should create a better experience for the audience, a better operating reality for the team, and more value for the business.
Make people glad they were there.
Build around audience, emotion, environment, content, hospitality, and the moments people will actually remember and talk about.
Make hard work feel controlled.
Turn moving pieces into clear ownership, smart tradeoffs, strong partners, and an operating rhythm the internal team can trust.
Make the investment work beyond the room.
Connect the experience to relationships, demand, data, follow-up, learning, and the business value that should continue after the lights come up.
The Simon Blue difference
Senior enough to shape it. Close enough to own it.
A boutique model keeps experienced thinking close to execution and lets the team, partners, and approach flex around the brief rather than forcing the brief into a package.
Senior by design.
Strategy does not disappear in a handoff. The thinking stays connected to the decisions, details, and realities of delivery.
Built around the brief.
No default event type, fixed package, or house playbook. Simon Blue starts with what needs to be true and builds from there.
The right people around the work.
Deep industry relationships make it easier to bring in the right technology, production, venues, agencies, and specialists when the brief calls for them.
Selected work
Where the moment comes to life.
Experiences designed to connect people, create energy, and keep working long after the event ends.
Large-scale experiential
Build energy people carry out of the room.
Live environments where production, audience flow, hospitality, content, and the details around the experience all have to work as one.
Audience energyLive productionPartner orchestration
Executive & thought leadership
Build the room around the conversation.
For executive and thought-leadership programs, the environment, pacing, content, and production all need to support the ideas and the people in the room.
Thought leadershipExecutive audienceProgram design
No default playbook
The brief decides the form.
Simon Blue brings experience across intimate, high-touch moments and complex global programs, spanning live, hybrid, and digital environments.
From boardroom-level intimacy to global-stage energy.
The range has included everything from executive thought-leadership experiences in the Caribbean and premium programs around Formula 1 in Monaco to customer conferences, major trade shows, virtual experiences, and complex global portfolios.
How the work flexes
One standard. Very different briefs.
The audience, geography, budget, format, and level of complexity can change completely. The expectation for the experience and the operating discipline behind it does not.
A network built over a career, not assembled for a pitch.
Great experiences depend on the people behind them. Simon Blue brings long-standing relationships across the event ecosystem and the judgment to know which partners and specialists belong around each brief.
Measured impact
Memorable is only half the job.
The experience has to land in the room and keep working after it. Simon Blue is built on a track record connecting attendee experience, operational discipline, technology, and measurable business value.
Trade show portfolio
Better lead capture. Less manual work. Stronger event data.
In a Cvent-published case study from Sharon’s career, a 30+ show annual portfolio improved lead capture and event workflows, saving roughly seven hours per event and reducing costs by 30%.
Read the Cvent case study ↗30+trade shows annually
7 hrssaved per event
30%cost reduction
Colleague perspective
“Sharon isn't just an event marketer, she's a demand marketer that happens to throw a party that converts.”
Adaptability under pressure
Change the format. Protect the outcome.
A public recommendation describes Sharon pivoting a user conference to digital under budget while achieving higher attendance and engagement than prior in-person editions.
See Sharon’s LinkedIn ↗Built on experience from every side of the event industry.
Simon Blue was founded by Sharon Simon, whose career crosses event technology, marketing, planning, global event leadership, operations, and hands-on delivery. She has worked inside the technology, owned the marketing outcome, planned the experience, managed the partners, and lived the reality of event day.
Every side of the ecosystemDirect event-technology experience plus the marketer, planner, and operator perspective.
Global rangePrograms delivered around the world across audiences, formats, budgets, and levels of complexity.
Any scaleFrom intimate executive experiences to major conferences, trade shows, experiential programs, and global portfolios.
Industry relationshipsLong-standing partnerships across technology, production, venues, agencies, and the broader event ecosystem.
Sharon sets the standard. Simon Blue brings the right experience, relationships, and people around the brief.
Have a moment that matters?
Tell us what you’re building, where the pressure is, or what needs to work better. We’ll start there.